This Legendary Fish Market Sold $30 Million In One Year Thanks To Storytelling

San Pedro Fish Market became famous thanks to the power of storytelling. Michael Ungaro and Henry Ungaro Jr. from the Southern California fish market are guests on this episode of Restaurant Influencers to talk about how the family business has persisted across multiple generations and leaned into video content to grow their brand. Watch now […]

How San Pedro Fish Market is storytelling its way to better business

In this episode of Take-Away with Sam Oches, Sam talks with Mike Ungaro, the CEO and co-owner of San Pedro Fish Market, an iconic restaurant on the San Pedro waterfront south of Los Angeles. Mike is part of the third generation to lead San Pedro Fish Market, and he helped the restaurant launch a hit […]

Creative local marketing tactics to boost sales with Michael Ungaro

In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, […]

How restaurants can harness the power of media

Michael Ungaro of San Pedro Fish Market talks about how the Los Angeles brand uses social media and its award-winning docudrama “Kings of Fi$h” to boost expsoure and tell the nearly 70-year-old brand’s story.

From Family Business to Media Brand

In this episode, host Chris Voss interviews Michael Ungaro, the CEO visionary of the San Pedro Fish Market and Kings of Fish TV. Michael shares the story of his family’s business, which was started by his grandfather in 1956. He discusses how they have grown from a small fish market to becoming the third highest […]