In this episode, host Chris Voss interviews Michael Ungaro, the CEO visionary of the San Pedro Fish Market and Kings of Fish TV. Michael shares the story of his family’s business, which was started by his grandfather in 1956. He discusses how they have grown from a small fish market to becoming the third highest grossing independent restaurant in the USA. Michael also talks about the importance of storytelling in business and how they have used social media and web series to build their brand. He shares their plans for expansion and the challenges of working in a family business.
